What it Means…

“Two years ago we traveled cross country to join the Chapel Designers in NYC. It was by far the best decision we ever made! Holly’s amazing personality and ability to bring people together has provided us with a worldwide circle of floral friends who are supportive, knowledgeable, dedicated, honest and passionate about floral design. We continue to be amazed at how often we share information with each other throughout the entire year. We can’t wait for our next gathering and will be first in line to register for this years gathering in NYC.”

Carol and Peggy
Celebration Florals / Corvallis, Oregon


“I’ve been an event florist for over 10 years, and I’ve struggled to find a sense of community and support in the industry.

I’ve attended local conferences, national conferences, design classes, and numerous networking functions, only to leave feeling that my point of view wasn’t represented.

As soon as I heard of the Chapel Designers group, I knew I had found my people!

Holly Heider Chapple has put together an amazing organization- really a movement- that has completely changed the way I feel about my chosen path!

The atmosphere in the group is incredible- we are all here because we are passionate about elevating floral design. We want to continue to learn, get better, share knowledge, and help our fellow designers grow.

The annual conference is an absolutely life changing experience!  Last year, I was overwhelmed by my good fortune- I learned from Holly Heider Chapple, Francoise Weeks, Ariella Chezar, Karen Tran, David Beahm, Naomi De Manana, Anne Chertoff, and Abby Larson!  In those 3 days, I received more knowledge and inspiration than I had in the past 10 years of attending other conferences and classes.

As well as offering demonstrations from the best, most artistic and current designers in our field, the conference also offers top notch business advice, insight into the best floral and supply resources, and networking with an amazing group of talented, passionate, generous event florists that have all become friends and confidants!

In the past 8 months since I became a member, I have crossed so many goals off my list, that I am encouraged to dream bigger than I ever allowed myself to dream before!

With the support of the Chapel Designer family, I know there is nothing I can’t achieve.  I have joined an amazing support system full of eager, knowledgeable designers that are willing to help me figure out any problem I may encounter.

I am truly thankful for this group!”

Susan McLeary
Passionflower / Ann Arbor, Michigan


“I am over the moon about being a Chapel Designer!  I had no idea what kind of world would open up to me after attending your workshop!!!!  I am completely addicted to following the FB page and I feel like I instantly have this support system – it is beyond cool!

I worked last weekend with Hunter and Peggy Sherwood – amazing!  I almost fell out of my chair when I found out Eatherley is located in Brevard, NC – that is where my parents live!!!!  I am going to work with her in September while my kids visit grandparents!

I just wanted you to know how happy I am to have met you.  I have not been this inspired in years!

What are the dates for NY next year – I just can’t miss it!”

Amy Lynne Dunlap
Amy Lynne Originals / Winston-Salem, North Carolina


“Attending Holly’s workshop at her home based studio for 3 days was like becoming a member of her (adorable!) family. We were welcomed with open arms and a huge heart; we left with a new outlook for our business and a dear friend. We spent 3 days around taking notes, touring her gardens, designing side by side with her and preparing for a photo shoot. Working together with the other CDs and Holly felt natural, safe, challenging and inspiring. Our business has been refocused and invigorated, we can’t wait to see what lies ahead for us and know that the other CDs and Holly are there to help. The investment we made has already been returned and we can’t wait for NYC!”

Mary Coombs
Garden Party Sisters / Elmer, New Jersey


“There are so many amazing things I could say about Holly and this amazing group she has created, but it would take way too much time, so I will just stick to the most important.  No matter what…  Holly always makes me feel special, like we have a special bond that nobody else shares her.  The cool thing is…  I bet every last Chapel Designer would say this.  She makes everyone in the group feel special, relevant, and confident.  She has created an amazing family of floral designers that lean on each other for business and personal support.  There are a lot of other Wedding industry groups and events out there, but I can promise there is no other group like The Chapel Designers.  The other really cool thing about Holly is that even though she is a leader in the industry and a master at her craft, she still asks us for advise and leans on us for support.  I love that she is so humble.  This group is amazing and our leader is even more so!”

Lesley Frascogna
TULIP / Jackson, Mississippi

The Chapel Designers is filling a gap and providing something that has long been missing in the floral design industry. True open communication with no humility sacrificed about the operations of a true florist, and design firm.  For years we relied on only one of our true friends in our area to confide in.  The designer was (Isha Foss) and she was the one that encouraged me to take a leap and come to New York.  She began to explain the group that she had joined and met in New York and what she told me was truly eye opening. A open group of designers who all sought the same knowledge, who were willing to share ideas, sources, inspirations, to discuss our own disaster’s in order to keep another designer from making the same mistake.

Since my first trip to New York City “Who wants to Join me in New York” I have attend one more year.  One more year of life time connections with other designers who Inspire me to be more than I am, and a group who pushes and supports you in your challenges as a designer and as a friend.  They serve sometimes as your conscious, and reassurance of who I am, who I want to be in the future, but reaffirming why I LOVE MY Craft!

When I met Holly I truly could see and hear the genius of her passion and what she wanted to share.  I have since worked a long beside her both in her studio and other amazing places. I truly can not thank her enough for opening my eyes even further. The past year I have been on a photo shoot with her at an amazing abandoned house, joined her on a weekend of spectacular over the top events that she she designed and executed flawlessly. This group exudes what I want to be and it gives me the exact nourishment I have been longing for.  I spoke to her and a few designers last October on the direction I saw my business going and what I craved most was to have the opportunity to connect with other designers, and to work beside them to gain more understanding of design, how to manipulate product,  gain education of new flower sources, and travel to feed my craving creative soul.  I got exactly what I wanted and MORE.

The Chapel designers gave me more than I ever dreamed was possible. I now have a larger family, because each of these Ladies and Gentlemen genuinely cares for the members of this group. I feel sometimes like the big or little brother, and I love playing this role.  In addition to our work load we share real life issues we as a group have suffered immeasurable losses, horrible tragedies, and emotional trials. Before we had each other we had to keep to ourselves to suffer through it alone, now we have each other. Over the last year I have witnessed this group triumph over so many successes, and rally with each other to lift sprits, jump on planes to come to aid in a designer crisis and most importantly to call a friend in need to just say “Hi, or to let someone know you are not alone, and what can I do to help!” Prayers of silence, praises and cheers, and hugs when available to truly amazing talented people.

I am proud to be a Chapel Designer and a member of the Chapel Family .

Daevid’s / Norfolk, Virginia


“It’s hard to sum up in words how meaningful it is to be a Chapel Designer. Not only is it a group of incredibly talented designers, it is a group of amazing people. The genuine heartfelt warmth and caring amongst the members of the group is what makes it unlike anything I have ever been a part of. I have found in my years of conference organizing and attending that it is nearly impossible to create an authentic group of dedicated professionals if it doesn’t genuinely exist. It’s not something that can be forced or produced. It just happens. It is something that comes from within, and it draws people who share the same goals and ideals together. This is what happened with Holly, quite by accident, a few years ago when she headed to New York and through her servant leadership style this group continues to grow and flourish. I consider my fellow CDs as more than business connections, they are my extended family. I am truly blessed to be a part of it.”

Blossoms Hawaii / Hawaii


“I have learned and grown my event floral business so much faster as a part of this nurturing group.  Our yearly NYC trips are packed so full of inspiration & training they leave my head spinning in the most delightful way as it works to process all I have seen and done.

The rest of the year I know my fellow designers are always out there for me even in the middle of the night if I need a piece of advice, encouragement or just a little commiseration.

I can’t imagine life without the Chapel Designers.  THANK YOU HOLLY!”

Holly Rutt
Sweet Pea Floral Design / Michigan


“Being a Chapel Designer is by far the best thing I’ve done for my professional (and personal) life. This group of women and men are so special, I feel like I have the best extended flower family. We support each other, encourage each other, share ideas, help each other figure out how to execute designs, share resources and most of all we are there for each other when we need an ear to listen to our frustrations, disappointments and every day challenges. The Chapel designers have made me a better designer, a better business person and a better colleague, I truly feel more confident knowing that every one of them is in my corner cheering me on. I am lucky enough to say that I have made some true friends.

I feel so lucky to be a part of this extraordinary group led my our Flower Mama, Holly. I don’t know how she does it, but she does, and we are all so appreciative of her time as well as Evan’s. They are true visionaries!”

Susan Kelly
Three Sisters Flowers / Palo Alto, California


“I love floral design and enjoy creating beautiful weddings for my clients.  I have a small studio and 1-2 part time staff.  I was so excited to join the Chapel Designers in NYC earlier this year, to meet so many like minded people was wonderful.  I learnt so much over the conference, everything from design, business management to social media skills.  Everyone was so very welcoming and always ready to lend a hand, chatting about our own businesses and sharing ideas to improve different aspects was invaluable. I am grateful to be part of the ongoing forum of the Chapel Designers, although I am in Australia, I still get to connect, learn and grow. I would definitely encourage floral designers whether you are just starting out in the business  or own an established business to be part of the Chapel Designers Family.”

Michelle Van Eimeren
Affair With George


“Going to the Chapel Designer Conference in NYC is like a gift that keeps on giving! I had no idea what to expect and went there on my own not really knowing anyone. I left with so much information I thought my head would burst and new lifelong friendships with my fellow industry peers!! I can’t thank Holly enough for the energy and enthusiasm she brings to our trade along with the concept of sharing and helping each other! I can only hope this feeling of comradery would be infectious to all the industry professionals we cross paths with regularly!”

Sherry Donnelly
Gertie Mae’s / Clarkesville, Georgia


“Becoming a Chapel Designer changed the way I do business and in some regards my life.  The week I left for my first event last year I was in such a negative place in my career and quite frankly didn’t even know it. I was so caught up with everything my competition was doing and being snarky and unsupportive. I also lived with a constant guilt for having worked at a local florist before branching off and creating my own company.  This then stemmed a fear my team could do that to me any day. This handicapped me. I didn’t share, teach, or really entrust those I hired to help me. On a specific day of design at the event Holly herself came over to me and said something in regards to “this is a lesson you needed to see. 60 some designers, same recipe, and not a single bouquet even similar. This is the beauty of what we are doing.”  At that moment I realized two thinga: one I found my new home and floral family and would never want to leave, two, I was limiting myself, my team, and my stores potential. I realized my store could be next to my old bosses, but they weren’t me and nothing I do is similar to them. From that exciting moment on I vowed to teach anyone who would listen, love myself for spreading my wings and taking a chance, and never say a negative word about my competition again. If I can’t say something kind I don’t let it pass my lips because it just brings toxins into my team environment.  2013 has been the BEST most successful and least stressful year yet. I love the Chapel Designer family and I am honored to be a member and feel with them by my side I can achieve any career goal I can dream up!!!  Thank you Holly for planting a seed and nurturing it as it grows. Hugs and kisses to you flower mama.”

Stacy K
Stacy K Floral / Rochester, New York


“I had been in business for 10 yrs when I signed up to attend the Chapel Designer conference in NYC.  I was at the point that I was ready for the business to grow, and not sure how to do it.  I knew the second Holly called me up that this was something different. She has a passion and energy like nothing I have ever seen.  She genuinely cares about every attendee, and not because they are paying to come.  But because she truly embraces each individual and invites them in to her family.  By the end of the last day I was exhausted emotionally, mentally, physically and couldn’t have been more excited to put my knew found knowledge to work.  This group has become a second family to me.  We all feel it’s a safe place where we can dream big, share our fears, ask for help (which isn’t always easy to do), and problem solve.

Since attending the conference my business had the best year it’s ever had.  A lot of that is because this group gave me the encouragement to think the unthinkable.  I think our mantra has become ‘this job isn’t for sissies’ – which is so very true. Together, we are all working to create a higher standard, set ourselves apart and educate clients.  As Holly says ‘just leap!’.

I’m so very proud to consider myself a part of this group and have them as my extended family!”

Dawn Kelly
Soiree Floral / Nantucket, Massachusetts