Meet Holly


A dedicated mother, wife and entrepreneur, Holly is the creative visionary behind Holly Heider Chapple Flowers. A longtime resident of Loudoun County Virginia, Holly is a highly recognized and sought after floral designer whose work has been published in a number of prestigious publications and can regularly be found in top industry blogs. With over 20 years of successful business experience behind her, Holly now serves as a teacher, speaker and mentor for other professionals in the wedding industry, especially within the Chapple Designers organization. Having raised 7 children, and recognizing her most important life role as a mother, Holly appreciates also being known as “Flower Mamma” among this network of industry professionals. Additionally, based on her incredible and unique sense of style, the term “Hollyish” emerged in 2011 as a way of describing designs that possess the elegance, beauty and creativity of those designs that leave Holly’s studio.

Network of Designers

Armed with a strong desire to help other floral designers and event professionals be successful, Holly established the Chapel Designers (a division of Holly Heider Chapple Flowers) in 2010, as an international network of florists and event designers who gather together every year in New York City to collaborate, learn, and create. Other locations and cities have hosted Chapel Designer events as well, some as far away as Australia and London (check out our Grow Galleries for gorgeous imagery of conferences gone by).

What started as a desire to network with other like minded business owners has blossomed into an incredible group of professionals comprised of longtime designers, up and coming designers, and people just starting their design journey. The Chapel Designers is growing every day and is proud to have members from all over the world.

Loudoun Weddings

As a tribute to the home that she loves, Holly has also pioneered another organization known as Loudoun Weddings. This unique and fabulous resource assists brides and grooms in Loudoun County, helping them find the perfect vendors, venues and information needed to create an exquisite wedding in rural Virginia. Holly’s in-born passion for Loudoun County has made Loudoun Weddings a wonderful opportunity for full event design in addition to floral design expertise within the county.

Signature Style

Holly’s signature characteristics are quality, clarity of vision and an impeccable eye for design. Remaining dedicated to quality and freshness of design and attentive service has allowed Holly Heider Chapple Flowers to be recognized over and over again for exceptional products and client experiences while maintaining an unrelenting desire to drive industry trends. Holly describes her business in her own words:

“I have had the privilege of training with great designers across the country, throughout Europe and in Australia. One of my most favorite and unique experiences recently was volunteering with the installation of the White House Christmas decorations. All of these experiences combined with running a business from my home, where I can spend quality time with my husband and children, has made me into the business owner I am today. I take each of my roles as a mother, mentor and designer seriously and continue to grow every day. My studio has been blessed to have our work published in Martha Stewart, Southern Living Weddings, Weddings Unveiled, Brides, The Knot, Washingtonian, Southern Weddings, Virginia Living, In Touch Weekly Magazine, Elegant Bride, Engaged Magazine, and many local publications, and I can’t wait to see what the next few years will bring. I know there are still big things to come.”