Chapel Designers

Chapel Designers, Worldwide

A group of talented and discerning designers from around the world, The Chapel Designers organization is very close to Holly’s heart. One of the first in the floral design industry to truly utilize social media as a marketing strategy, Holly swiftly realized that social media afforded her the opportunity to develop close relationships with floral designers worldwide. Very quickly, designers from around the globe began to regularly seek Holly’s advice, guidance and moral support.

“Flower Momma”

Based on Holly’s ability to develop and raise a large family (seven children in all!), nurturing and supporting other floral designers on a global level came naturally. It was very clear to Holly that a network of like-minded floral industry experts needed to be organized.  With the birth of the Chapel Designers, Holly became known as the “Flower Momma.” As simple as that, Holly created the first wedding and event floral design organization of its kind. An organization not only meant to educate, support and mentor creatives, but to also encourage the individual designer to be his or her most authentic self.

Chapel Designer Workshops

To offer support and growth for the Chapel Designers, Holly hosts annual Conferences and Workshops in various markets around the world, or at her home Studio in Leesburg, Virginia. The Chapel Designers gather to tour flower markets, complete creative & business workshops, and most importantly, to collaborate and share new inspiration with each other- a sort of cross-pollination. The relationships Chapel Designers forge with Holly and other designers have become an invaluable aspect of operating within the floral industry and cultivating meaningful personal relationships. Under Holly’s tutelage, the Chapel Designers have committed to a new standard of excellence when it comes to developing industry standards in both wedding and event design.


Better Together

After the first gathering of the Chapel Designers in NYC, it became abundantly clear that the group would thrive, gather, grow, and one day set the standard for wedding and event floral designers. In addition to annual conferences in California and NYC, Chapel Designers meet around the world. We’ve hosted workshops in Atlanta, Australia and Russia and will be meeting in both London and Canada this year.

Over the last several years, Chapel Designer Conferences have included industry greats like David Beahm, Ariella ChezarMatthew RobbinsFlower School NYEd LibbyKaren TranFrancoise WeeksJes GordonMarcy BlumJason MurakawaAbby Larson, Anne ChertoffThe Offices of Martha Stewart, Amy McgeeTara GuerardPhotographer Liz BanfieldPhotographers Jodi and Kurt MillerPhotographer Vicki GraftonDiana Maria PhotographyJulie SabatinoOvando and we have had sponsorships or donations from FlorabundanceMayeshOasisWedding ChicksVase SourceSyndicate Sales, and Flower Magazine.


Visit the Chapel Designers Website to join the Chapel Designers organization or for further information.